Asking me what is a business conversationalist is unsurprisingly one of the questions I get asked the most. (Which is kind of the point; I’d rather explain what I do, rather than people think that they already know). For those of you who I won’t ever get to meet, you get the chance to read it here.
A simple definition of a business conversationalist is someone who both enjoys and is good at business conversations. This is a great description of me; I love talking with people about their businesses. Hearing about why and how people do what they do is always really interesting. In my role, it’s my aim to add value to people’s businesses through these conversations. Helping them gain a new perspective on what is going on or finding new ways to communicate what’s important in and about their business. It is through these conversations that we can learn, develop and grow.
In fact, we should all be a business conversationalist in our roles. If you aren’t good at and don’t enjoy talking about your business then you are always going to struggle to succeed. You might be talking with your employees, communicating your vision and helping them to understand how their role contributes to the success of the organisation. You might be talking to your prospects, engaging with them on how you can help their businesses grow. It could be anyone of the many others conversations you have within business every day. It will be through your conversations that you will develop your best relationships within your business, that you will convince other to share your vision and bring about the change that you want to see within your business.
So whatever you’re trying to achieve, think about working on your conversational skills. If you can be a business conversationalist in your work then you can achieve pretty much anything you set your mind on.
Giving Feedback? Have you ever wondered why when you go out of your way to give someone feedback they don’t thank you for it or act on it? In fact, they may even seem upset with you that you said anything in the first place. Well, maybe your ‘but’ is getting in the way of what you are trying to say.
Have you ever thought about what your manifesto is? It’s not a word we tend to use much in business, we tend to associate it with politics and political parties, particularly on the run up to elections. Put simply, a manifesto is a public declaration of your intentions, opinions, objectives and motives. Now you might be wondering ‘why would I want to do that’
The answer is simple
Firstly by stating what you believe and what you intend to do you can engage better with your potential customers, suppliers, and partners. Whether it’s through your website or other information you include in your marketing material sharing your manifesto help you connect with the types of customers that you want to. In small business people buy from people and publicly sharing your manifesto helps people to work out whether they can like and trust you enough to do business with you.
The second reason is that it helps keep you honest and helps you to stay true to what you’re trying to achieve. I’ve heard it said before that ‘if you don’t stand for something then you’ll fall for anything’. When doing business it’s so easy to make compromises on what you value and what you want to be in order to get new customers. Whilst this may help in the short term it tends to actually eat away at a business and can easily destroy it in the long term. If you end up spending your time working with people you don’t connect with, doing stuff you don’t enjoy; it won’t matter how much money you are making eventually you’ll want to ditch it.
So make it a priority to work out what your manifesto is. So you can you connect with people who share your values and agree with your mission. This will help you to resist compromising on your business. Then you can keep running the business you want and be successful at you what want to do.
I’m going to be sharing mine on here over the next few months so why not check back and see what I stand for.