I was having a conversation the other day with a customer about their business name. They were frustrated that they couldn’t come up with a good name. They’d spent ages looking at website domains and twitter handles but couldn’t find a business name that they liked.
Now I don’t how long you’ve been running your business or how long it took you come up with your business name but for so many business owners it can take ages to come up with one that they feel happy with.
I started running my own business five years ago and have used a couple of business names and various job titles in that time.
This business name took me five years to come up with not because the words are particularly difficult to come up with, after all, they’re both everyday words. What took the time was working out what I really wanted to do and being able to articulate my vision. The strange thing is that if I had spent more time focussing on my vision and values I probably would have come up with the business name ages ago.
When you really understand what it is that you want to do, how you want to work and the things that you really value within your business then it becomes really easy to communicate your vision and your values to others. When you can do both of these, coming up with a business name is much easier and at the same time a little bit less important. In most cases people don’t care what your business name is, they care about what you do and how you do it, after all, a rose by any other name would smell as sweet.