I was having a conversation the other day with a customer, I’d just given a talk about why you should only work with people you like and who like you, and they asked me “how do I get everyone to like me?”.
So many of us want to be able to do business with everyone, that we try and make products and services that all would want and worse than that, ones that all can afford. The problem with this is that in trying to appeal to everyone we end up appealing to no one.
It is our uniqueness that makes us valuable to our clients. Whether it is our unique point of view, our personal connections with our networks, or some other aspect of our business that sets us apart from everyone else. It is because of these things that we can and should charge a premium to those who really relate to what we do, those who like you.
More importantly, if everyone did want to do business with us then we couldn’t cope with the amount of work that we would have. So rather than fighting over prices with the masses, be more select and charge a premium to the few. The few yo really like you.
Funnily enough, not only will your clients thank you for it, they’ll also pay you for it too.
(Also, you’ll be happier as well)