Have you ever thought about what your manifesto is? It’s not a word we tend to use much in business, we tend to associate it with politics and political parties, particularly on the run up to elections. Put simply, a manifesto is a public declaration of your intentions, opinions, objectives and motives. Now you might be wondering ‘why would I want to do that’
The answer is simple
Firstly by stating what you believe and what you intend to do you can engage better with your potential customers, suppliers, and partners. Whether it’s through your website or other information you include in your marketing material sharing your manifesto help you connect with the types of customers that you want to. In small business people buy from people and publicly sharing your manifesto helps people to work out whether they can like and trust you enough to do business with you.
The second reason is that it helps keep you honest and helps you to stay true to what you’re trying to achieve. I’ve heard it said before that ‘if you don’t stand for something then you’ll fall for anything’. When doing business it’s so easy to make compromises on what you value and what you want to be in order to get new customers. Whilst this may help in the short term it tends to actually eat away at a business and can easily destroy it in the long term. If you end up spending your time working with people you don’t connect with, doing stuff you don’t enjoy; it won’t matter how much money you are making eventually you’ll want to ditch it.
So make it a priority to work out what your manifesto is. So you can you connect with people who share your values and agree with your mission. This will help you to resist compromising on your business. Then you can keep running the business you want and be successful at you what want to do.
I’m going to be sharing mine on here over the next few months so why not check back and see what I stand for.