I was having a conversation with someone the other day and they were asking me if I knew any good sales tricks. Now I don’t know about you but sales tricks or techniques generally get my back up, partly because I fall for them too often but mainly because I just don’t think they’re the way run a business.
In fact, in my opinion, sales tricks are what people use when they are trying to sell you stuff that you don’t want.
Now you might feel that as long as people are buying then who cares, and for some people maybe it doesn’t matter.
For me though I want my business to be about more than just making sales at any cost. For me, I only want people to buy from me things that they actually want. Not just so I don’t have to use dodgy sales tricks but also so they are delighted with what they buy, come back to buy more and recommend me to others. Surely this is a better way to run a business.